Good Ideas

What makes a good product? What is a good business? 

A good product or service will be one that customers will buy at a level that will keep your company in business, enable everyone involved to earn a good living, and contribute to the employee's retirement.  

To many people, entrepreneurship is creating a pitch deck and raising investor money. Receiving acclaim from a pitch is exciting; it is only one step in a company's formation.  Not all products and business ideas will excite an investor. There are many valuable products and sustainable business ideas that investors consider uninvestable (where uninvestable means a business is unlikely to deliver on an investor's expectations).  

A founder must ensure their partners, key employees, and investors share the same goals. We ask founders what their goals are. What will make you feel successful?